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app store 必须付给 Apple 30%

来源:http://www.029jiaozi.com 作者:澳门新萄京官网-手机版赌场app下载 时间:2019-07-05 10:49

[作者:Eric Tsai]Apple 近年来纠正了对于杂志、报纸、书籍、影音出版品的上架拆帐准绳,松绑了对于电子出版品的 in-app subscription 限制。原来的规定需要具备提供收款订阅的故事情节提供商都必须在 app store 中提供相应的订阅服务,并且定价必须比其余付费订阅的通路一样或更低。那几个规定让出版失去了对于定价的自己作主性,特别是由此app store 必须提交 Apple 十分之三的分红,但定价却被界定不得大于别的通路的价位,最糟的是:出版商还拿不到订户资料。

修正后的规定如下

11.13 Apps that link to external mechanisms for purchases or subscriptions to be used in the app, such as a "buy" button that goes to a web site to purchase a digital book, will be rejected

11.14 Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app.

简言之来讲,只要 app store 上架的软件并不是指引用户到外边开支,别的 Apple 都不管了。即使出版商对于 app store 不肯分享订户数据仍有思想,然则既然价格能够独立,反弹的声息应该会截止一些。

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关键词: Apple app subscription

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